Your details
Privacy notice
What happens to the details you send us in a booking request, in plain words.
Last updated 5 October 2026 (version 2026-10-05)
Who is responsible
Tokyo JDM Drive is run by S&Y LLC (合同会社S&Y), a company in Tokyo. S&Y LLC is responsible for the details you send us.
S&Y LLC — 合同会社S&Y
3-11-5 Minami-Ikebukuro, Toshima-ku, Tokyo 171-0022, Japan
〒171-0022 東京都豊島区南池袋3-11-5 アウル南池袋101
Representative: Yoshiaki Sakai
Email: tokyojdmdrive@gmail.com
What we collect
What you type into the booking form or the booking screen on this site:
- How long you want, which night, your preferred pick-up time, and how flexible you are on the date
- The area you are staying in. On the booking screen, the pick-up and drop-off address or hotel name, unless you select that either place is not decided yet
- How many of you are riding
- Your name (first name and family name on the booking screen) and email address
- On the booking screen on this site, your phone number with its country code. That screen does not take a booking without it, and it is a different entry from the optional WhatsApp number or Instagram handle below.
- Your country, your WhatsApp number or Instagram handle, and your note, if you give them
The form and the booking screen also send which language version of this site you used, and a short name for the link that brought you here (see Cookies below).
We need your name, email address and date to reply. To book on the booking screen, we also need your phone number. Anything marked optional is up to you.
We don't ask for your passport, date of birth or card details on this site. The booking screen asks for the address or hotel name where you want to be picked up and dropped off; it does not ask whether either address is your home.
We may also have details about you that don't come from the form:
- Photos of you, if your driver takes them on the night
- Your booking details, if you book on our booking page (reserva.be) instead
What we use it for
To reply to your request, to arrange the night with you, and to run the ride itself — for example, so your driver knows where to pick you up and where to drop you off. Before your ride, we may also email you a reminder of your booking details, including your pick-up and drop-off places. If you book on the booking screen on this site, also to take your payment, to send you the confirmation email and, if your booking is changed, a change notice and how to pay any change fee. On the booking screen, to stop slots being blocked or misused, we keep a coded form of your IP address, made with a key only we hold, only while your payment is in progress, and delete it when that step ends. We also record how your request reached us: which of our links you came through (see Cookies), including the links and QR codes we give to hotels. Our staff may also record this by hand, for example to note the hotel where you found out about us. We use this to see which of our links and which hotels bring us guests. After your ride, we may send you one email from our office asking for a review on Google. If you don't want it, write to us at any time (see Who is responsible), or reply "stop" to that email, and we won't send you review requests.
We reply by email. If you give us a WhatsApp number or Instagram handle, we may also message you there. If you book on the booking screen, we may also contact you about that booking on the phone number you gave there, including on WhatsApp.
If your driver takes photos of you on the night, we use them only to send them to you, through the app you choose. If you book on our booking page (reserva.be), its operator collects your booking details for us, and we use them for the purposes above.
Apart from the review request above, we don't send you marketing, and we don't sell your details. The conversion-event fields we explicitly send do not include the raw details you type into the booking form or booking screen. Automatic advanced matching is currently enabled for OpenAI Pixel, so it may detect supported customer details, such as names and contact details, in those forms, hash them in your browser and include the hashes with conversion events. Both Pixels are explained under Cookies.
If you are in the EU or UK: the legal basis is that you asked us to take these steps before a possible booking and, if you book, that we need your details to carry out that booking. Recording how your request reached us is based on our legitimate interest in knowing which of our links and which hotels bring us guests. Asking for a review after your ride is based on our legitimate interest in hearing how the ride went and in having honest reviews of our service. You can object to either at any time (see Your rights); for the review request, replying "stop" is enough. The coded record of your IP address that we keep on the booking screen to stop misuse is based on our legitimate interest in protecting our booking system.
Where your details go
- Requests sent through the form, and bookings made on the booking screen on this site, are saved in a database run by Supabase, Inc., in its Tokyo region.
- This website, including the booking form, runs on Vercel Inc. in the USA. What you send in the form passes through Vercel's servers before it is stored in Tokyo, and, like any web host, Vercel also processes technical data about each visit, such as your IP address.
- When a request arrives, a notification email goes to our inbox through Resend, Inc. in the USA. That email contains your request. The emails our system sends you about your request or booking also go out through Resend: for example, the message saying we have your request, our reply saying whether we can take it, the confirmation of your booking or payment, a booking change notice when your booking is changed, and a reminder before your ride. Depending on the email, they carry your name, your booking reference, the night, your pick-up time once it is set, how long you booked, the number of cars and how many of you are riding, the options you chose for each car, your pick-up and drop-off places, and the price or the amount you paid. A booking change notice also carries the details before and after the change, when we received your request to change, any change fee with how and by when to pay it, and how refunds work for your booking (the refund deadline for a cancellation, or that it will not be refunded). If you book on the booking screen, the notice of your booking sent to our inbox also goes out through Resend and carries the same details, plus your email address, your phone number and your language. Resend keeps those messages, and its record of sending them, in the USA and deletes them after 30 days.
- Our inboxes are run by Google LLC in the USA: Gmail and Google Workspace. Your emails to us and that notification arrive there, and the emails our office writes to you — our replies, booking change notices, and the review request after your ride — are sent from them. After your booking is made, our office also sends you from them, by email, your written booking record (運送引受書), which Japanese law requires us to give you. It shows your name, your booking reference (and, for a GetYourGuide booking, its booking number), when the booking was made, the date, time and place of your pick-up, where you get out, the main planned stops, how long you booked, how many of you are riding, the car, and the total amount and how and when you pay.
- If you contact us through a WhatsApp link on this site, if you give us a WhatsApp number or an Instagram handle and we reply there, or if we message you on WhatsApp on the phone number you gave on the booking screen, those messages go through WhatsApp or Instagram, which are run by Meta, and Meta handles them under its own privacy policy.
- If you book on our booking page (reserva.be), the company that runs it collects and keeps your booking details for us, and we read them there. Its operator also handles what you enter there under its own privacy policy.
- Photos your driver takes of you are sent to you through the app you choose.
- If you book on the booking screen on this site, you pay on a payment page run by Stripe. To set up that payment, we send Stripe your email address, your booking reference, the amount, how long you booked, the number of cars and guests, and your pick-up date and time. You enter your card details on Stripe’s own page and they never reach our servers. For payments we contract with Stripe Japan (ストライプジャパン株式会社), and Stripe, Inc. in the USA also processes them. Stripe also uses this information under its own privacy policy, for example to prevent fraud, and holds the record of the payment in the USA. If our office sends you a payment link by email instead, that page is run by Stripe in the same way.
- What Meta Pixel collects goes to Meta Platforms, Inc. in the USA, including if you are in the UK. If Meta treats you as being in the European Economic Area, Switzerland or a nearby place it groups with them, such as Monaco or the Channel Islands, it goes to Meta Platforms Ireland Limited instead. Meta handles it under its own privacy policy, which also explains how Meta moves information between countries. We see the results in Meta's reporting tools.
OpenAI Pixel conversion data is provided to OpenAI OpCo, LLC in the United States. Under OpenAI's terms, OpenAI Ireland Limited in Ireland processes EEA and Swiss data. OpenAI generally acts as an independent controller and may use the data for ad measurement and reporting, creating custom audiences, and improving, optimizing, and delivering its services, including through affiliates and service providers. We view campaign results in Ads Manager.
U.S. privacy law includes federal rules for particular sectors and rules that differ by state. OpenAI's Ad Tools Data Processing Addendum describes its personal-data handling, security commitments and international transfers. You can read more in the following materials.
- Japan Personal Information Protection Commission: U.S. privacy law survey (Japanese)
- OpenAI Ad Tools Data Processing Addendum (English)
Your details are seen by the people at S&Y LLC who handle your request, including your driver, and by the company that builds and maintains this website for us.
So your details may be handled in the USA as well as in Japan. Data collected by Meta Pixel may also be handled by Meta in Ireland, and EEA or Swiss data collected by OpenAI Pixel by OpenAI Ireland Limited in Ireland.
How we look after your details
- Only the people who need your details can get to them: the person who replies to you, your driver, and the company that builds and maintains this website for us. Apart from them, your details are handled only by the services listed under "Where your details go".
- The request you send through the form is stored in Japan, in Tokyo.
- The service that sends our notification email, and the inbox that receives it, are run by companies in the USA, so that part of your details is handled outside Japan.
If you want to know more about how we look after your details, ask us and we will tell you.
How long we keep it
We keep your details while we need them to handle your request and any booking that comes from it.
If you ask us to delete them, we will, except for anything Japanese law requires us to keep, such as records of a ride that went ahead and of payments, which we keep for as long as the law requires. If you start a booking on the booking screen but don't pay, we blank out your name, email address, phone number and pick-up and drop-off places 30 days later. Emails about your request leave a separate copy at Resend, which Resend deletes 30 days after sending. If you have paid for a drive, Stripe keeps its own record of that payment for as long as its rules require. What Meta Pixel and OpenAI Pixel have sent is kept by each company under its own rules; deleting your request with us does not delete it. Your written booking record (運送引受書), both the email we sent you and our paper copies, and the instructions for your ride that we give your driver (運行指示書), which show your name and where we pick you up and drop you off, are records Japanese law requires us to keep. We keep them for the period the law sets, and during that period we do not erase them, even if your booking is later cancelled or you ask us to delete your details. The record of any change to your booking (when and how you contacted us, and the change fee and how refunds work) is kept with your booking record so we can handle questions and disputes about refunds and fees, and we do not erase it even if you ask us to delete your details.
Your rights
You can ask to see the details we hold about you, to correct them, or to delete them. Email us and tell us which request it is about:
We don't charge anything for these requests.
If you are in the EU or UK, you can also object to how we use your details, ask us to restrict that use, or ask for a copy in a format you can take elsewhere. You can also complain to the data protection authority where you live or work.
If something is wrong
If you are unhappy with anything we have done with your details, tell us and we will look into it and come back to you. Email:
Phone: +81 3-6687-7296 / +81 90-6865-2726